Tip of the Day: “What Do You Do?”

When you are asked, “What do you do?” do you go into a long explanation that makes your listener’s eyes glaze over? You should develop what is commonly called the “elevator pitch”. This is an explanation of your business that you can deliver in 30 seconds or less. Why would this be useful? Well, not boring your listeners is the first reason that comes to mind; but beyond that, the short explanation will focus the attention of your audience. This way they will quickly know if they can buy from you, or if they know someone who can. Another reason for developing the elevator pitch is that you will better understand what your business is about. This may sound crazy; of course you know what your business is all about! But you would be surprised at how unfocused some business are. And lack of focus leads to lack of success.