Tip of the Day: Your Referral Sources

You may be lucky enough to have a group of friends and acquaintances that regularly refer clients to you. Don’t forget that every time they send a customer to you, they put their reputation on the line. Show your appreciation, and keep the referrals coming, by staying in contact with your referral sources. Call them or email them regularly. It doesn’t have to be a long phone call or message. A “Hi, how are you” and a bit of small talk will suffice. And definitely call if you have something of interest to one of your referral sources, he or she will appreciate the information. Also, you may invite them, on a rotating basis, for lunch or coffee; or if both of you are too busy, send a gift card from a coffee house or restaurant. You don’t have to spend a great amount of time making these phone calls, two of them a week should be enough. As long as you rotate the names on your list, and you do this consistently, they will not forget.