Tip of the Day: Don’t Waste Advertising Money

On the same vein as previous posts, it is important to understand the purpose of an ad, and that is to sell sell sell. Advertising professionals sometimes are too focused on creating clever commercials. The purpose of an ad is to create a need, to persuade, and to inform so that prospect will want your product. An ad shouldn’t be just amusing and entertaining, its sole purpose should be to get the sale, if it charms the public while selling products, so much the better; but make sure that the ad creates a need, otherwise you will be wasting your money.