The world is becoming smaller every day. I see it in my blog readership. Though most of my readers come from the United States, I have readers from different parts of the world. Each day people from Mexico, Turkey, France, Malaysia, Australia, and many other countries come to read about being an entrepreneur. They learn about doing business in the United States, and I learn about them.
Whether we like it or not, trade is here to stay. We hear about products or services in other countries, and we want to duplicate what others are doing. And if we find that it is impossible to duplicate, we seek ways to adapt those economic activities so that they will work well in our communities.
But when we deal with people across borders, especially if our contacts are through the Internet, it is easy to be anonymous, at least that is what we think. In fact we are not anonymous at all, and if we hope to have lasting business relationships, we must not be so. We need to forge strong personal contacts in order to succeed. But with those personal contacts come responsibilities, and because our reputation is on the line, we must act ethically in all our dealings
One ethical concept that has been around for a while, but has gathered steam in the last few years is the Fair Trade movement. There have been several scandals about companies and celebrities who are importing products that are manufactured under horrible conditions. The reputations of companies such as Nike, and celebrities such as Kathie Lee Gifford, have suffered tremendously as the public becomes aware of how they are making their money. Others, such as Starbucks, have improved their reputations greatly, and made a lot of money by partnering with Fair Trade programs. Now the coffee giant is perceived as a progressive, fair, and very cool company.
The Fair trade system wants to create awareness, and to improve the lives of workers around the world. The goal is to educate consumers so that they will demand products manufactured by laborers who earn a fair wage within the economic context of their country. The idea is that by encouraging long-term business relationships, the workers have a safe and healthy workplace in which to earn their living; and it will be in a situation that respects their cultural identity.
Many people around the world believe that trade can be detrimental to individuals, but it need not be so. Stopping international trade is like trying to tame the sea, just about impossible. Better to trade within an ethical framework that benefits many rather than just a few. If you are considering, or are now involved in international trade, I believe there is a great business opportunity in pursuing the Fair Trade way, just ask Starbucks!
Wednesday, January 30, 2008
Monday, January 21, 2008
Lets Continue the Dream
On this Martin Luther King’s day let us not forget that it is up to all of us to keep the dream alive. As I read the text and watch the video the memories come flooding back. No, I was not there on that August day almost forty-five years ago, I was getting ready to start my senior year in high school that summer day. But thankfully we lived in an age where you could watch the news on television, and there is where I saw this monumental event. It is difficult for us all these many years later to understand the impact that this man had on the nation’s psyche. All I can say is that it crystallized those feelings he expressed in so many of us at that time.
The memories are now fading, and Dr. Martin Luther King Jr. has become almost a saint. But lets not forget that he was not a one-dimensional hero, but a man, all to human, and yet so capable of being the best that a person can be.
And as I watch the video (that you can catch on YouTube) I am reminded that he was only thirty-three years old on that day! It is interesting to hear the words he used; words such as Negro; so old fashioned; so quaint. It seems like such a long time ago. And yet, his words and ideas are absolutely up-to-date because every day we become a more diverse society, often brought together, but also torn apart by this new technology that is the Internet. So we need to become more aware and more understanding of one another because the world is very small now. Not just the person from Montana and the one from Alabama, but the person from Mexico and the one from Albania will be brought together like never before. Let us learn from each other so that we can become richer.
Dr. Martin Luther King Jr. is a hero because, among his many qualities, he pushed on even when he was afraid or discouraged. So what does this have to do with business? Well, as business owners we are in a position to decide who is hired and who is fired. We say who will get an opportunity to advance, and who doesn’t. Let us not cheat others and ourselves by judging on the color of the skin, or religion, or gender. And let us remember his example when we feel afraid and discouraged.
Text from the “I Have a Dream” Speech
Dr. Martin Luther King Jr.
August 28, 1963
Washington, D.C.
I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation.
Five score years ago, a great American, in whose symbolic shadow we stand today, signed the Emancipation Proclamation. This momentous decree came as a great beacon light of hope to millions of Negro slaves who had been seared in the flames of withering injustice. It came as a joyous daybreak to end the long night of their captivity.
But one hundred years later, the Negro still is not free. One hundred years later, the life of the Negro is still sadly crippled by the manacles of segregation and the chains of discrimination. One hundred years later, the Negro lives on a lonely island of poverty in the midst of a vast ocean of material prosperity. One hundred years later, the Negro is still languishing in the corners of American society and finds himself an exile in his own land. So we have come here today to dramatize a shameful condition.
In a sense we have come to our nation's capital to cash a check. When the architects of our republic wrote the magnificent words of the Constitution and the Declaration of Independence, they were signing a promissory note to which every American was to fall heir. This note was a promise that all men, yes, black men as well as white men, would be guaranteed the unalienable rights of life, liberty, and the pursuit of happiness.
It is obvious today that America has defaulted on this promissory note insofar as her citizens of color are concerned. Instead of honoring this sacred obligation, America has given the Negro people a bad check, a check which has come back marked "insufficient funds." But we refuse to believe that the bank of justice is bankrupt. We refuse to believe that there are insufficient funds in the great vaults of opportunity of this nation. So we have come to cash this check — a check that will give us upon demand the riches of freedom and the security of justice. We have also come to this hallowed spot to remind America of the fierce urgency of now. This is no time to engage in the luxury of cooling off or to take the tranquilizing drug of gradualism. Now is the time to make real the promises of democracy. Now is the time to rise from the dark and desolate valley of segregation to the sunlit path of racial justice. Now is the time to lift our nation from the quick sands of racial injustice to the solid rock of brotherhood. Now is the time to make justice a reality for all of God's children.
It would be fatal for the nation to overlook the urgency of the moment. This sweltering summer of the Negro's legitimate discontent will not pass until there is an invigorating autumn of freedom and equality. Nineteen sixty-three is not an end, but a beginning. Those who hope that the Negro needed to blow off steam and will now be content will have a rude awakening if the nation returns to business as usual. There will be neither rest nor tranquility in America until the Negro is granted his citizenship rights. The whirlwinds of revolt will continue to shake the foundations of our nation until the bright day of justice emerges.
But there is something that I must say to my people who stand on the warm threshold which leads into the palace of justice. In the process of gaining our rightful place we must not be guilty of wrongful deeds. Let us not seek to satisfy our thirst for freedom by drinking from the cup of bitterness and hatred.
We must forever conduct our struggle on the high plane of dignity and discipline. We must not allow our creative protest to degenerate into physical violence. Again and again we must rise to the majestic heights of meeting physical force with soul force. The marvelous new militancy which has engulfed the Negro community must not lead us to a distrust of all white people, for many of our white brothers, as evidenced by their presence here today, have come to realize that their destiny is tied up with our destiny. They have come to realize that their freedom is inextricably bound to our freedom. We cannot walk alone.
As we walk, we must make the pledge that we shall always march ahead. We cannot turn back. There are those who are asking the devotees of civil rights, "When will you be satisfied?" We can never be satisfied as long as the Negro is the victim of the unspeakable horrors of police brutality. We can never be satisfied, as long as our bodies, heavy with the fatigue of travel, cannot gain lodging in the motels of the highways and the hotels of the cities. We cannot be satisfied as long as the Negro's basic mobility is from a smaller ghetto to a larger one. We can never be satisfied as long as our children are stripped of their selfhood and robbed of their dignity by signs stating "For Whites Only". We cannot be satisfied as long as a Negro in Mississippi cannot vote and a Negro in New York believes he has nothing for which to vote. No, no, we are not satisfied, and we will not be satisfied until justice rolls down like waters and righteousness like a mighty stream.
I am not unmindful that some of you have come here out of great trials and tribulations. Some of you have come fresh from narrow jail cells. Some of you have come from areas where your quest for freedom left you battered by the storms of persecution and staggered by the winds of police brutality. You have been the veterans of creative suffering. Continue to work with the faith that unearned suffering is redemptive.
Go back to Mississippi, go back to Alabama, go back to South Carolina, go back to Georgia, go back to Louisiana, go back to the slums and ghettos of our northern cities, knowing that somehow this situation can and will be changed. Let us not wallow in the valley of despair.
I say to you today, my friends, so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream.
I have a dream that one day this nation will rise up and live out the true meaning of its creed: "We hold these truths to be self-evident: that all men are created equal."
I have a dream that one day on the red hills of Georgia the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood.
I have a dream that one day even the state of Mississippi, a state sweltering with the heat of injustice, sweltering with the heat of oppression, will be transformed into an oasis of freedom and justice.
I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.
I have a dream today.
I have a dream that one day, down in Alabama, with its vicious racists, with its governor having his lips dripping with the words of interposition and nullification; one day right there in Alabama, little black boys and black girls will be able to join hands with little white boys and white girls as sisters and brothers.
I have a dream today.
I have a dream that one day every valley shall be exalted, every hill and mountain shall be made low, the rough places will be made plain, and the crooked places will be made straight, and the glory of the Lord shall be revealed, and all flesh shall see it together.
This is our hope. This is the faith that I go back to the South with. With this faith we will be able to hew out of the mountain of despair a stone of hope. With this faith we will be able to transform the jangling discords of our nation into a beautiful symphony of brotherhood. With this faith we will be able to work together, to pray together, to struggle together, to go to jail together, to stand up for freedom together, knowing that we will be free one day.
This will be the day when all of God's children will be able to sing with a new meaning, "My country, 'tis of thee, sweet land of liberty, of thee I sing. Land where my fathers died, land of the pilgrim's pride, from every mountainside, let freedom ring."
And if America is to be a great nation this must become true. So let freedom ring from the prodigious hilltops of New Hampshire. Let freedom ring from the mighty mountains of New York. Let freedom ring from the heightening Alleghenies of Pennsylvania!
Let freedom ring from the snowcapped Rockies of Colorado!
Let freedom ring from the curvaceous slopes of California!
But not only that; let freedom ring from Stone Mountain of Georgia!
Let freedom ring from Lookout Mountain of Tennessee!
Let freedom ring from every hill and molehill of Mississippi. From every mountainside, let freedom ring.
And when this happens, when we allow freedom to ring, when we let it ring from every village and every hamlet, from every state and every city, we will be able to speed up that day when all of God's children, black men and white men, Jews and Gentiles, Protestants and Catholics, will be able to join hands and sing in the words of the old Negro spiritual, "Free at last! free at last! thank God Almighty, we are free at last!"
The memories are now fading, and Dr. Martin Luther King Jr. has become almost a saint. But lets not forget that he was not a one-dimensional hero, but a man, all to human, and yet so capable of being the best that a person can be.
And as I watch the video (that you can catch on YouTube) I am reminded that he was only thirty-three years old on that day! It is interesting to hear the words he used; words such as Negro; so old fashioned; so quaint. It seems like such a long time ago. And yet, his words and ideas are absolutely up-to-date because every day we become a more diverse society, often brought together, but also torn apart by this new technology that is the Internet. So we need to become more aware and more understanding of one another because the world is very small now. Not just the person from Montana and the one from Alabama, but the person from Mexico and the one from Albania will be brought together like never before. Let us learn from each other so that we can become richer.
Dr. Martin Luther King Jr. is a hero because, among his many qualities, he pushed on even when he was afraid or discouraged. So what does this have to do with business? Well, as business owners we are in a position to decide who is hired and who is fired. We say who will get an opportunity to advance, and who doesn’t. Let us not cheat others and ourselves by judging on the color of the skin, or religion, or gender. And let us remember his example when we feel afraid and discouraged.
Text from the “I Have a Dream” Speech
Dr. Martin Luther King Jr.
August 28, 1963
Washington, D.C.
I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation.
Five score years ago, a great American, in whose symbolic shadow we stand today, signed the Emancipation Proclamation. This momentous decree came as a great beacon light of hope to millions of Negro slaves who had been seared in the flames of withering injustice. It came as a joyous daybreak to end the long night of their captivity.
But one hundred years later, the Negro still is not free. One hundred years later, the life of the Negro is still sadly crippled by the manacles of segregation and the chains of discrimination. One hundred years later, the Negro lives on a lonely island of poverty in the midst of a vast ocean of material prosperity. One hundred years later, the Negro is still languishing in the corners of American society and finds himself an exile in his own land. So we have come here today to dramatize a shameful condition.
In a sense we have come to our nation's capital to cash a check. When the architects of our republic wrote the magnificent words of the Constitution and the Declaration of Independence, they were signing a promissory note to which every American was to fall heir. This note was a promise that all men, yes, black men as well as white men, would be guaranteed the unalienable rights of life, liberty, and the pursuit of happiness.
It is obvious today that America has defaulted on this promissory note insofar as her citizens of color are concerned. Instead of honoring this sacred obligation, America has given the Negro people a bad check, a check which has come back marked "insufficient funds." But we refuse to believe that the bank of justice is bankrupt. We refuse to believe that there are insufficient funds in the great vaults of opportunity of this nation. So we have come to cash this check — a check that will give us upon demand the riches of freedom and the security of justice. We have also come to this hallowed spot to remind America of the fierce urgency of now. This is no time to engage in the luxury of cooling off or to take the tranquilizing drug of gradualism. Now is the time to make real the promises of democracy. Now is the time to rise from the dark and desolate valley of segregation to the sunlit path of racial justice. Now is the time to lift our nation from the quick sands of racial injustice to the solid rock of brotherhood. Now is the time to make justice a reality for all of God's children.
It would be fatal for the nation to overlook the urgency of the moment. This sweltering summer of the Negro's legitimate discontent will not pass until there is an invigorating autumn of freedom and equality. Nineteen sixty-three is not an end, but a beginning. Those who hope that the Negro needed to blow off steam and will now be content will have a rude awakening if the nation returns to business as usual. There will be neither rest nor tranquility in America until the Negro is granted his citizenship rights. The whirlwinds of revolt will continue to shake the foundations of our nation until the bright day of justice emerges.
But there is something that I must say to my people who stand on the warm threshold which leads into the palace of justice. In the process of gaining our rightful place we must not be guilty of wrongful deeds. Let us not seek to satisfy our thirst for freedom by drinking from the cup of bitterness and hatred.
We must forever conduct our struggle on the high plane of dignity and discipline. We must not allow our creative protest to degenerate into physical violence. Again and again we must rise to the majestic heights of meeting physical force with soul force. The marvelous new militancy which has engulfed the Negro community must not lead us to a distrust of all white people, for many of our white brothers, as evidenced by their presence here today, have come to realize that their destiny is tied up with our destiny. They have come to realize that their freedom is inextricably bound to our freedom. We cannot walk alone.
As we walk, we must make the pledge that we shall always march ahead. We cannot turn back. There are those who are asking the devotees of civil rights, "When will you be satisfied?" We can never be satisfied as long as the Negro is the victim of the unspeakable horrors of police brutality. We can never be satisfied, as long as our bodies, heavy with the fatigue of travel, cannot gain lodging in the motels of the highways and the hotels of the cities. We cannot be satisfied as long as the Negro's basic mobility is from a smaller ghetto to a larger one. We can never be satisfied as long as our children are stripped of their selfhood and robbed of their dignity by signs stating "For Whites Only". We cannot be satisfied as long as a Negro in Mississippi cannot vote and a Negro in New York believes he has nothing for which to vote. No, no, we are not satisfied, and we will not be satisfied until justice rolls down like waters and righteousness like a mighty stream.
I am not unmindful that some of you have come here out of great trials and tribulations. Some of you have come fresh from narrow jail cells. Some of you have come from areas where your quest for freedom left you battered by the storms of persecution and staggered by the winds of police brutality. You have been the veterans of creative suffering. Continue to work with the faith that unearned suffering is redemptive.
Go back to Mississippi, go back to Alabama, go back to South Carolina, go back to Georgia, go back to Louisiana, go back to the slums and ghettos of our northern cities, knowing that somehow this situation can and will be changed. Let us not wallow in the valley of despair.
I say to you today, my friends, so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream.
I have a dream that one day this nation will rise up and live out the true meaning of its creed: "We hold these truths to be self-evident: that all men are created equal."
I have a dream that one day on the red hills of Georgia the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood.
I have a dream that one day even the state of Mississippi, a state sweltering with the heat of injustice, sweltering with the heat of oppression, will be transformed into an oasis of freedom and justice.
I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.
I have a dream today.
I have a dream that one day, down in Alabama, with its vicious racists, with its governor having his lips dripping with the words of interposition and nullification; one day right there in Alabama, little black boys and black girls will be able to join hands with little white boys and white girls as sisters and brothers.
I have a dream today.
I have a dream that one day every valley shall be exalted, every hill and mountain shall be made low, the rough places will be made plain, and the crooked places will be made straight, and the glory of the Lord shall be revealed, and all flesh shall see it together.
This is our hope. This is the faith that I go back to the South with. With this faith we will be able to hew out of the mountain of despair a stone of hope. With this faith we will be able to transform the jangling discords of our nation into a beautiful symphony of brotherhood. With this faith we will be able to work together, to pray together, to struggle together, to go to jail together, to stand up for freedom together, knowing that we will be free one day.
This will be the day when all of God's children will be able to sing with a new meaning, "My country, 'tis of thee, sweet land of liberty, of thee I sing. Land where my fathers died, land of the pilgrim's pride, from every mountainside, let freedom ring."
And if America is to be a great nation this must become true. So let freedom ring from the prodigious hilltops of New Hampshire. Let freedom ring from the mighty mountains of New York. Let freedom ring from the heightening Alleghenies of Pennsylvania!
Let freedom ring from the snowcapped Rockies of Colorado!
Let freedom ring from the curvaceous slopes of California!
But not only that; let freedom ring from Stone Mountain of Georgia!
Let freedom ring from Lookout Mountain of Tennessee!
Let freedom ring from every hill and molehill of Mississippi. From every mountainside, let freedom ring.
And when this happens, when we allow freedom to ring, when we let it ring from every village and every hamlet, from every state and every city, we will be able to speed up that day when all of God's children, black men and white men, Jews and Gentiles, Protestants and Catholics, will be able to join hands and sing in the words of the old Negro spiritual, "Free at last! free at last! thank God Almighty, we are free at last!"
Tuesday, January 15, 2008
The Virtues of the Business Plan
After telling you abut the wonderful virtues of a business plan, I find myself preparing one for a business that my son and I are contemplating together.
Though I find a business plan to be extremely useful, it doesn’t mean that I actually enjoy preparing one, frankly my eyes a glazing over just thinking about it. But the enterprise that we are thinking about is relatively unfamiliar to us, so it is doubly important that we know what we are getting ourselves into.
My main focus at this point is the market analysis, because this part of the plan will tell us a lot about the future success of our business. I believe that studying the competition will reveal much about how to market, how to price our product, and most importantly, how to differentiate ourselves from our future competitors.
Another area in which I am seeking answers is in the starting capital that we will need, and how fast we think we can recuperate our initial investment.
The way I see it is that it is not a waste of time if after the completion of the plan we decide that this business is not for us. Better to spend several weeks preparing the plan, and studying it, than to spend months and a ton of money only to get to the same conclusion.
So I am practicing what I preach, and I am dutifully working on the business plan. This exercise will surely take the pink lenses off our eyes, but will also make us more confident about our final decision.
If you are thinking about starting a business, I advise you to work on a business plan. You will find plenty of help in the Small Business Administration website at sba.gov
Though I find a business plan to be extremely useful, it doesn’t mean that I actually enjoy preparing one, frankly my eyes a glazing over just thinking about it. But the enterprise that we are thinking about is relatively unfamiliar to us, so it is doubly important that we know what we are getting ourselves into.
My main focus at this point is the market analysis, because this part of the plan will tell us a lot about the future success of our business. I believe that studying the competition will reveal much about how to market, how to price our product, and most importantly, how to differentiate ourselves from our future competitors.
Another area in which I am seeking answers is in the starting capital that we will need, and how fast we think we can recuperate our initial investment.
The way I see it is that it is not a waste of time if after the completion of the plan we decide that this business is not for us. Better to spend several weeks preparing the plan, and studying it, than to spend months and a ton of money only to get to the same conclusion.
So I am practicing what I preach, and I am dutifully working on the business plan. This exercise will surely take the pink lenses off our eyes, but will also make us more confident about our final decision.
If you are thinking about starting a business, I advise you to work on a business plan. You will find plenty of help in the Small Business Administration website at sba.gov
Thursday, January 10, 2008
The Perils of Reducing Service to Save the Business
Two items on today’s paper got my attention. One was an article about the airline industry. It seems that if you did not have enough of airline delays, lost luggage, oversold flights and plain bad customer service; well, you are in luck. The airline industry intends to fix all this problems by…..giving us more, much more, of the same, and the plan is to charge more for the lousy service! The article by Jeff Bailey of the New York Times News Service states that while the 2007 flying woes might indicate that there is a need for more planes to ease the overcrowding, in fact some airlines are planning to cut flights in the hope of raising prices.
Another example of cutting service, in this case features, in order to improve your business is the newspaper itself, as the San Diego Union-Tribune has been steadily cutting sections and features for some time now.
Usually the first thing that I read in the morning is the editorial section, which in most days consists of three pages. Well, to my surprise today it only had two pages of editorials and letters to the editor. This in the middle of a dramatic election! Of course, this is not new for the San Diego Union-Tribune. For months, actually maybe a couple of years, it has been tinkering with its content in order to make the newspaper more profitable. But the way they have been going about it is by insulting the readers’ intelligence. One trick that they have used several times is to combine, let say, the Food section and the Living section by telling us how much larger the Food section is now going to be. But you find that this particular section is now half of what it used to be, while the Living section is now also half of what it used to be. Some improvement!
Businesses have to find creative ways in order to survive. Newspapers, in particular, are going through a rough time. So many of us rely on the Internet for news, and this makes it very hard for the print media. By the time the newspaper arrives at your door 90% of its content is “old news”. What is a newspaper to do? It certainly makes sense to find the right mix of stories that will interest the reading public, and experimenting seems a logical way to do it. As to the airline industry, I do not claim to understand their thinking process. Abusing your customers doesn’t seem to be a great way attracting more; but heck, what do I know?
The problem here is that with experimentation comes the risk of losing more and more customers, until the business finally becomes irrelevant. Therefore, it is very important that the customer is treated with respect while the company finds a solution.
The newspapers have a right to fear irrelevance, as there are now so many other ways that a person can acquire information. As to the airline industry, clearly they do not fear irrelevance, so they mistreat the flying public with abandon
The lesson here is to not lose sight of the fact that the customer is an intelligent and rational actor, If we want our business to survive, we need to treat him as such, otherwise he will find a solution to bad service by going elsewhere.
Another example of cutting service, in this case features, in order to improve your business is the newspaper itself, as the San Diego Union-Tribune has been steadily cutting sections and features for some time now.
Usually the first thing that I read in the morning is the editorial section, which in most days consists of three pages. Well, to my surprise today it only had two pages of editorials and letters to the editor. This in the middle of a dramatic election! Of course, this is not new for the San Diego Union-Tribune. For months, actually maybe a couple of years, it has been tinkering with its content in order to make the newspaper more profitable. But the way they have been going about it is by insulting the readers’ intelligence. One trick that they have used several times is to combine, let say, the Food section and the Living section by telling us how much larger the Food section is now going to be. But you find that this particular section is now half of what it used to be, while the Living section is now also half of what it used to be. Some improvement!
Businesses have to find creative ways in order to survive. Newspapers, in particular, are going through a rough time. So many of us rely on the Internet for news, and this makes it very hard for the print media. By the time the newspaper arrives at your door 90% of its content is “old news”. What is a newspaper to do? It certainly makes sense to find the right mix of stories that will interest the reading public, and experimenting seems a logical way to do it. As to the airline industry, I do not claim to understand their thinking process. Abusing your customers doesn’t seem to be a great way attracting more; but heck, what do I know?
The problem here is that with experimentation comes the risk of losing more and more customers, until the business finally becomes irrelevant. Therefore, it is very important that the customer is treated with respect while the company finds a solution.
The newspapers have a right to fear irrelevance, as there are now so many other ways that a person can acquire information. As to the airline industry, clearly they do not fear irrelevance, so they mistreat the flying public with abandon
The lesson here is to not lose sight of the fact that the customer is an intelligent and rational actor, If we want our business to survive, we need to treat him as such, otherwise he will find a solution to bad service by going elsewhere.
Monday, January 7, 2008
Some Days You Just Need a Sense of Humor!
My husband, an avid flying hobbyist and pilot, came across a column on the AOPA (Aircraft Owners and Pilots Association) magazines, Flight Training. He shared it with me, and I had a good laugh.
Mike Collins wrote about the airport in Sioux City Iowa. As you know, every airport has an “identifier”, three letters that identify a particular airport; for example, Los Angeles airport has the identifier of LAX. Well, Sioux City Iowa has the airport identifier of SUX (pronounced “sucks”). It appears that the city and airport authorities were not too happy about this and they petitioned the FAA for a change. Being that the airport is called Sioux City Gateway the FAA answered with the alternate identifier of GAY.
The authorities decided to make the proverbial lemonade out of its lemon. With great sense of humor they have come up with a wonderful solution. They have developed a product line of t-shirts, caps, bumper stickers, etc. with the slogan “Fly SUX”.
I hope that if misfortune ever befalls my business, I will have the sense of humor, and enough wit, to come up with such a clever solution. Who ever said that running a business isn’t fun!
Mike Collins wrote about the airport in Sioux City Iowa. As you know, every airport has an “identifier”, three letters that identify a particular airport; for example, Los Angeles airport has the identifier of LAX. Well, Sioux City Iowa has the airport identifier of SUX (pronounced “sucks”). It appears that the city and airport authorities were not too happy about this and they petitioned the FAA for a change. Being that the airport is called Sioux City Gateway the FAA answered with the alternate identifier of GAY.
The authorities decided to make the proverbial lemonade out of its lemon. With great sense of humor they have come up with a wonderful solution. They have developed a product line of t-shirts, caps, bumper stickers, etc. with the slogan “Fly SUX”.
I hope that if misfortune ever befalls my business, I will have the sense of humor, and enough wit, to come up with such a clever solution. Who ever said that running a business isn’t fun!
Sunday, January 6, 2008
Blogging for Business and Pleasure
You like to read blogs, but would you ever consider writing one? I had never thought about it until a couple of months ago and I find that I am enjoying the experience very much. I used to write a column in Spanish for a local newspaper. The topics and content were very similar to the ones presented here, but I was so busy with my law practice and other responsibilities that I decided to stop.
So what is the difference between writing a blog and writing a column? Why would I have more time to post on my blog? The most obvious reason is that with my blog I have total control of the content and length of each “column” or post. I also have control in publication, since I say when the post appears, as opposed to being moved around, depending on the needs of the newspaper owner. I also don’t have to worry about deadlines.
You may say that writing a column validates your worth as a writer because someone else has decided to accept you as a writer. But posting on your blog is no different, since your readers validate your worth as a writer by reading your posts. When you see your readership increase little by little, it is very satisfying.
But why would a business owner want to spend time starting a blog? There are many reasons why. Many businesses start one to increase their sales and name recognition. Others do it to communicate directly with their clients. They want to share their business philosophy and values, and they find that this is an excellent way to do it. I personally do it because I like to share information as so many have done so with me. Blogging gives me that opportunity.
There are several excellent books on this topic. I gave one to my daughter for Christmas. The name of the book is The IT Girls Guide to Blogging with Moxie by Joelle Reeder and Katherine Scoleri. I hope she will put it to good use. She is an excellent writer, funny and thoughtful. I am sure she can have a terrific Blog, if she ever catches a few minutes to write between feeding, diapering, and chasing after her 9 month-old twin daughters!
So what is the difference between writing a blog and writing a column? Why would I have more time to post on my blog? The most obvious reason is that with my blog I have total control of the content and length of each “column” or post. I also have control in publication, since I say when the post appears, as opposed to being moved around, depending on the needs of the newspaper owner. I also don’t have to worry about deadlines.
You may say that writing a column validates your worth as a writer because someone else has decided to accept you as a writer. But posting on your blog is no different, since your readers validate your worth as a writer by reading your posts. When you see your readership increase little by little, it is very satisfying.
But why would a business owner want to spend time starting a blog? There are many reasons why. Many businesses start one to increase their sales and name recognition. Others do it to communicate directly with their clients. They want to share their business philosophy and values, and they find that this is an excellent way to do it. I personally do it because I like to share information as so many have done so with me. Blogging gives me that opportunity.
There are several excellent books on this topic. I gave one to my daughter for Christmas. The name of the book is The IT Girls Guide to Blogging with Moxie by Joelle Reeder and Katherine Scoleri. I hope she will put it to good use. She is an excellent writer, funny and thoughtful. I am sure she can have a terrific Blog, if she ever catches a few minutes to write between feeding, diapering, and chasing after her 9 month-old twin daughters!
Friday, January 4, 2008
Setting Priorities
Well, you followed my advice, you looked at your goals of last year, and you have identified the ones that fell by the wayside. You are interested in following up with a few, and adding some for this year. Now it is time to set priorities.
It is easy to get lost if we do not prioritize. When we have no focus we tend to dabble in one project and then get distracted by another that seems more interesting at a particular moment. But operating in this manner may take us down the same road that we took last year, with the similar results of having important goals still incomplete.
No one can tell you which goal is more important; you are the only one that can decide that. For one business owner it may be to grow the business by 20%, while for another it may be to stabilize the business by changing the product mix, and still another may want more flexibility. There are as many worthy goals as there are people in the planet, it is up to you to decide what you want your business to look like a year from today. But in order to see the desired changes, set your main concerns and don’t take your eyes.l; off them until you are satisfied.
It is easy to get lost if we do not prioritize. When we have no focus we tend to dabble in one project and then get distracted by another that seems more interesting at a particular moment. But operating in this manner may take us down the same road that we took last year, with the similar results of having important goals still incomplete.
No one can tell you which goal is more important; you are the only one that can decide that. For one business owner it may be to grow the business by 20%, while for another it may be to stabilize the business by changing the product mix, and still another may want more flexibility. There are as many worthy goals as there are people in the planet, it is up to you to decide what you want your business to look like a year from today. But in order to see the desired changes, set your main concerns and don’t take your eyes.l; off them until you are satisfied.
Thursday, January 3, 2008
New Year. New Directions?
As we look in the mirror and pick the confetti off our hair, the realizations comes that it is time to get back to work. The New Year brings great hope but also great trepidation as we ask ourselves if we should be taking our business in a new direction. For these reasons it is an overwhelming period.
The end of the year is a crazy time. If you are in the retail business you are either very busy, or worried that you are not busy enough. If you are a professional, you find that most clients postpone big decisions until the beginning of the year, while a few are frantically pushing you as they take care of matters that have a yearly deadline. The period between Christmas and the New Year can be a little bit of a no-man’s-land.
The end of the holidays forces us to take a good look at or business and decide the direction for the future; it can be very scary. Where and how do we begin the rest of our lives? We ask ourselves a bit melodramatically. Well, the best approach is to take it one step at a time.
One good place to start is to pull out your plan or any notes you may have written last year. Take a look at your goals, and how many of them you actually completed. Those who did not get checked off your list, analyze why they did not get accomplished. Were they too ambitious? Did you lose interest in the project? If you believe that those goals (or at least some of them) are still worthwhile pursuing, think about how they can become more manageable. How can that ambitious goal be brought down to size a little bit so that it becomes a reality this year. And that objective in which you lost interest, how can you make it more interesting to yourself and to your clients?
I hope that these simple steps get you on the right frame of mind, and move you in that new direction that you are contemplating.
My best wishes for the New Year
The end of the year is a crazy time. If you are in the retail business you are either very busy, or worried that you are not busy enough. If you are a professional, you find that most clients postpone big decisions until the beginning of the year, while a few are frantically pushing you as they take care of matters that have a yearly deadline. The period between Christmas and the New Year can be a little bit of a no-man’s-land.
The end of the holidays forces us to take a good look at or business and decide the direction for the future; it can be very scary. Where and how do we begin the rest of our lives? We ask ourselves a bit melodramatically. Well, the best approach is to take it one step at a time.
One good place to start is to pull out your plan or any notes you may have written last year. Take a look at your goals, and how many of them you actually completed. Those who did not get checked off your list, analyze why they did not get accomplished. Were they too ambitious? Did you lose interest in the project? If you believe that those goals (or at least some of them) are still worthwhile pursuing, think about how they can become more manageable. How can that ambitious goal be brought down to size a little bit so that it becomes a reality this year. And that objective in which you lost interest, how can you make it more interesting to yourself and to your clients?
I hope that these simple steps get you on the right frame of mind, and move you in that new direction that you are contemplating.
My best wishes for the New Year
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