Marketing gurus tell us that we need to become a brand, and that the first step down that road is to develop a logo. Then we will use it in all our communications with the public, be it an add, a website, business cards, stationery, a blog, etc.
But developing a logo may mean hiring a graphic designer, who will charge hundreds of dollars or more. Don't get me wrong, I believe that the talents of a good graphic designer are well worth the hundreds of dollars that he or she will charge, and they deserve every penny. The problem is that many new businesses are counting pennies, and waiting to have the funds to hire a graphic designer may mean delaying the startup date.
Good news, I just came across a website that may be the answer to a new business's prayers. The address is LogoMaker.com. This site allows you to design your own logo for free, though you need to buy the logo if you want to use it. You can design several logos, save them, and share them with friends and family. Your friends can vote on which one they like best,and you can make your decision based on their opinion, or ignore them and go with your own preference. And even though you must pay for your logo, the price is only $49.00. I think that this a great solution for a new business long on dreams but short on cash.
Thursday, June 26, 2008
Thursday, June 5, 2008
Think Green, Green Business
Green is not just for hippies any more. Even the Bush administration has finally released a four year-old report telling us about global warming. Al Gore has won an Oscar and a Nobel Price. We are all beginning to really internalize these ideas that just a few years ago sounded a bit odd. Hey even neimanmarcus.com is getting into it. It is selling shopping sacks made out of colorful fabrics, for those of us who might want to be ecologically aware and fashionable at the same time.
This is more than a fad, it really is a change in the way we see the world and our place in it, particularly with the sticker shock that we are getting at the gas pump. So what does it mean for our business? It means that we must find a way to participate in this great revolution. We can do it in several ways. One is to become more efficient about how we operate so that we reduce the amount of pollution that we produce. This will save us money, and will gain much goodwill with our clients and the public. Another is to follow Neiman Marcus’s example, and look for products or services that help others reduce their environmental impact. It will require that we change our way of doing things, but it also offers many opportunities for profit and creativity.
This is more than a fad, it really is a change in the way we see the world and our place in it, particularly with the sticker shock that we are getting at the gas pump. So what does it mean for our business? It means that we must find a way to participate in this great revolution. We can do it in several ways. One is to become more efficient about how we operate so that we reduce the amount of pollution that we produce. This will save us money, and will gain much goodwill with our clients and the public. Another is to follow Neiman Marcus’s example, and look for products or services that help others reduce their environmental impact. It will require that we change our way of doing things, but it also offers many opportunities for profit and creativity.
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